I just couldnt wait to write a post on my blog today! As last night i was one of the first people in the uk (along side Victoria Beckham may i add) to own a pair of redfoot’s, the after party shoe! A new concept designed by students, from the University of Central Lancashire!
Last night after work i dressed up and headed out for dinner to meet up with an old school friend, we had re-connected through Facebook, of all places! About a month ago Tim (my old school friend) had set up a group on Facebook called the ‘redfoot revolution’ and invited everyone in his contact list in order to ‘spread the word’. As i could tell from the picture it was a group about shoes… so i couldnt help but have a look. To my surprise i was left in awe of these pretty little flat shoes that folded up into a pouch and could be popped straight into your handbag, waiting to rescue you from that painful feeling we women often have on the balls of our feet after a long night out, dancing around town! I was baffled for a moment as to why Tim would be promoting a girls shoe.. i was sure he hadn’t gone into marketing after college! Then it hit me i remembered his father owned a shoe manufacturer called the Bacup Shoe co. Anyway i just had to tell my friends about them so i invited them to the group to take a look! Tim messaged me to say thankyou (as he could see that most people joining the group were from Leeds, where i am at university) and said if i wanted some he would get me a pair! i was ecstatic… just shows a kind deed is often in turn!
So last night we met up ate some fantastic chinese and chated about life and all that we were up to at the moment, i couldn’t help but go on about my blog and how they are great marketing tool.. i think i have inspired Tim to make his own!
Tim filled me in on how the shoe came about, its a fantastic story. His father set a challenge to the design students at the University of Central Lancashire to come up with a new shoe design. A group of girls won and their designs were made reality. The shoe was showcased at London Graduate Fashion Week and has already had interest from many forms of media, there was recently an article in NOW Magazine.
Companys such as Office, Topshop and Faith have shown interest in teaming up with the Bacup Shoe co, which is fantastic news! I think it just goes to show that by companies investing in students it can often reap great opportunities. The experience that the girls will have gained from all this is fantastic for their portfolios and will open many more doors in the future. So hats off to the Bacup Shoe co, they have created a ingenious product and given the students a huge stepping stone in their future career. The Mighty Fine Company are currently investing in me to do the marketing of the opening of their new Ice Lodge, for 8 weeks over the summer through the Shell Step Programme, fair play.. i am cheaper labour but im enthusiastic, keen to learn and have fresh ideas. I think that more companies should invest in students as it could be more beneficial to the company than they first realise. Do you think that by giving more opportunities to students companies will gain more? let me know what you think!
I was so pleased with my new shoes that i was parading up and down in them infront of my mum when i got home! I think the fab thing about these shoes is that they are fashionable, comfortable and yet have a practical design. Take a look at the website there is already a whole range of designs to choose from, www.redfootrevolution.co.uk. I chose the design Eva Silver, they are so sweet… i can see me wearing them even when my feet dont hurt!
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